Sensitivity labels are used to classify and protect data based on its sensitivity and importance. You can apply labels to files and documents to control access, ensure data privacy, and protect against unauthorized disclosure.
Public data is information that is intended for the public and has no restrictions on its use or disclosure. This information can be provided with no impact on ²Ø¾«¸ó. Examples of public data may include the university website, class offerings, directories, and university news or press releases. 
Private data is information that is intended for use by ²Ø¾«¸ó and is not openly shared with the public. Examples include internal memos and/or emails, departmental policies and procedures, employee ID numbers, and personal cell phone numbers. 
Confidential data is information that is either confidential business or personal information that requires higher levels of protection.  This includes student information that is not designated directory information, and personally identifiable information (PII), such as name, date of birth, and address.  This information could lead to identity theft. This Label is encrypted.
Regulations often associated with Level 3 data include, but are not limited to:
Restricted Data is highly sensitive/restricted and requires the highest level of protection.  It is intended for limited use and may not be disclosed except to those with authorization to view or use data. This includes medical, fiscal, and other student records.  Disclosure of this data may result in serious adverse impacts on ²Ø¾«¸ó. This label is encrypted, and offline access is not permitted. 
Regulations often associated with Level 4 data include, but are not limited to: